West Way Nissan in Manchester is the latest major company to team up with Premiership Rugby Club Sale Sharks.
The dealership, which is part of the biggest Nissan retail group in the UK, have signed an 18-month contract with the Premiership side.
As part of the deal, West Way Nissan will have both marketing and branding rights.
Dealer Principal and Sale Sharks fan Dave Gordon, has overseen seven Nissan cars being handed to staff at the club.
“We wanted to look at sponsoring another big club in sport, following Nissan’s successful partnership with Manchester City, and are delighted to announce this partnership with an elite Premiership rugby club,” said Dave.
“Our first move was to handover two Nissan Qashqais to managers, four Nissan Jukes to support staff, and one seven-seater X-Trail for community use.”
West Way have also provided a Nissan van to help with Sale Sharks community project to get disabled people playing wheelchair rugby.
West Way Nissan have also joined the Sale Sharks Business Club, a growing arm of the rugby side’s corporate offer.
The dealership will also introduce a variety of offers to Sale Sharks fans, one of which is paying for the value of a season ticket if a fan buys a Nissan.
Mark Cueto MBE, Sale Sharks ambassador and commercial director, said: “It’s great to have West Way Nissan in Manchester on board.
“Our staff are already enjoying the fleet of cars that the dealership donated and we are looking forward to the next 18 months of this partnership.”
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West Way Nissan in Manchester is the UK’s biggest West Way Nissan dealership. West Way Manchester were awarded the Nissan Global Award, the highest possible award Nissan give out across their worldwide dealer network, this takes into account overall service as well as customer satisfaction.
Easily accessible from the city centre, they offer a full range of services including, new and used sales, aftersales. They operate a dedicated business centre for all business and commercial vehicles including the award winning Navara as well as vans, electric vans and trucks.
0161 273 2400
0161 273 2400